InsideView offers an intersection between business and the social web by allowing CRM applications to integrate Twitter content…
InsideView today announced the immediate availability of real-time social media monitoring on Twitter and Google Blog Search along with Compete.com Web statistics, in all major Customer Relationship Management (CRM) applications through the company’s leading Sales 2.0 application, SalesView. The new SalesView “Buzz tab” is the first instance across all platforms where intelligence gleaned from Twitter and other forms of social media are accessible directly within a CRM application, providing a more comprehensive view of prospects and customers. Sales professionals can now listen in real-time to social conversation and buzz around their target accounts to uncover new customer engagement opportunities faster, without leaving their CRM.
As Twitter usage explodes among business professionals, it is fast becoming a significant new channel for sales intelligence. The opportunity it presents for additional insights into prospects, customers and even competitors is enormous, but the sheer number of tweets and raw data can easily overwhelm any sales professional. SalesView’s Buzz tab renders this new information both useful and actionable by delivering relevant tweets and blog content about target accounts in the context of a structured and familiar CRM environment. The Buzz tab, which is available in both the stand-alone application and CRM mash-up, is also included with SalesView FREE™, making it immediately available free-of-charge to all InsideView partners and their customers: Landslide, Microsoft Dynamics CRM, Oracle CRM On Demand, Salesforce.com and SugarCRM.
“Monitoring end-user sentiment across social media channels, such as Twitter, Facebook, and LinkedIn, is opening up new ways for businesses to collect valuable insights that can improve sales and marketing effectiveness,” said Alex Jefferies, senior research associate with the Aberdeen Group. “Access to social buzz about prospects and customers, especially when this content is integrated directly into existing enterprise systems such as CRM, will give sales professionals a newfound competitive edge that can dramatically impact sales productivity and deal velocity.”
InsideView’s unique Sales Intelligence application, SalesView, discovers sales opportunities across both traditional editorial sources and emerging social media and presents them directly within the CRM application for optimum impact. SalesView maximizes sales team productivity by delivering a one-stop shop for prospecting needs and accelerates the sales cycle by enabling sales people to call the right prospects at the right time.
About InsideView
InsideView is a Sales 2.0 leader, bringing insights gained from traditional editorial sources and social media to the enterprise to increase sales productivity and velocity. The San Francisco-headquartered company was founded in 2005 by pioneers of the SaaS, content and CRM industries to take advantage of the convergence of social media and enterprise applications. InsideView’s unique socialprise technology intelligently aggregates relevant personal, professional and corporate data in real time from thousands of content sources to uncover new customer engagement opportunities. For more information, visit www.insideview.com.
