Silicon Valley Newswire

A service of Silicon Valley Watcher. News, events, columns, blog posts, job postings, videos, and images from people and companies in and beyond Silicon Valley. Content in red is directly quoted from an external source. Content in green shows a money relationship with SV Newswire. All other content is from SV Newswire editors.

Category Archives: media

Help to fund book on the voting machine controversy

The article I wrote for The Daily Dog will give you a sense of my approach - http://tinyurl.com/2epwzu This is NOT just an American story. One of the interesting aspects of this story is the way stories in the European press were picked up by American activists and were linked on American blogs.

ShortTail offers video ad platform

Noting that the wide predominance of web browsing still involves reading articles or viewing pictures, while the most effective and fastest growing sector of online advertising is video, the companies have collaborated on a platform that delivers a streaming video ad in an overlay served on top of website pages. … By leveraging Visible Measures’ analytics, the D30 platform will show advertisers how long users actually engaged with their advertising, providing a more direct and complete scorecard of ad effectiveness than television’s panel-based research.    “This is innovation through simplification. We’re marrying what has traditionally been the most scalable and sell-able of offline ad units – the 30 second spot – with online websites, in a move ultimately intended to replace the banner as the standard,” says David Payne, CEO of ShortTail Media and the former head of CNN.com. … The Digital 30 will launch its Beta program this summer with select publishers and advertisers. …    Schematic ( www.schematic.com ), a WPP Digital company, deploys and develops solutions for the Web, mobile devices, television, digital environments and emerging platforms. … Headquartered in New York and Atlanta, ShortTail Media ( www.shorttailmedia.com ) is a privately-held company operating the world’s first alliance of 50+ top-tier online publishers whose off-line media properties include broadcast TV, cable TV, newspaper, and magazines and that have an aggregated reach of 80MM Unique Users.

Live webcast of Google’s Searchology event

Google is offering a live webcast of its press briefing on its search strategy and plans…

Live webcast of Google’s upcoming Searchology press event to be held at its Mountain View, Calif. headquarters. Tuesday, May 12th, 10:00am – 11:30am PDT Where: http://investor.shareholder.com/media/eventdetail.cfm? eventid=68846&CompanyID=GOOGPR&e=1&mediaKey=E739CC1B5640E66235B0EEBBB424B1E1 Google to offer an insider’s perspective on Search including recent search innovations. Speakers will include VP of Search Engineering, Udi Manber, and VP of Search Products and User Experience, Marissa Mayer.

Twitter traffic passes Digg

Hitwise reports that traffic to Twitter exceed that of Digg for the first time, aided by the recent US Airways crash in New York.

Fortune’s Invite only conference Brainstorm adds Neil Young plus Viacom and Verizon CEOs

It is invite only and has a stellar lineup of speakers: FORTUNE magazine announced today that Neil Young , singer, songwriter, and musician; Philippe Dauman , President and CEO, Viacom Inc.; and Ivan Seidenberg , Chairman and CEO, Verizon Communications Inc.; are confirmed to speak at the FORTUNE Brainstorm: TECH Conference, being held July 21-23, 2008 in Half Moon Bay, California. The conference will convene the magazine industry’s top technology, media, and Internet editorial talent with the leaders and influencers of the digital world to look at the future of the tech business…. Young recently released an anthology in a series of Blu-ray Discs that use Java technology to give the viewer sophisticated ways of interacting with the content. Dauman and Seidenberg will participate in a panel hosted by FORTUNE Managing Editor Andy Serwer entitled, “Titans of Digital Transformation.”… Young, Dauman, and Seidenberg are joined by an impressive slate of confirmed speakers, including: Danah Boyd , Fellow, Berkman Center for Internet and Society, Harvard Law School, Michael Dell , Chairman and CEO, Dell Inc.; Loic Le Meur , CEO, Seesmic; and Leah Jamieson , John A…. Jamieson will lead a discussion on whether our education system hampers innovation by not changing engineering curriculum to focus on more creative skills vs. technical skills. The FORTUNE Brainstorm: TECH Conference is an invitation-only event which will take place at the Ritz-Carlton, Half Moon Bay, California , and will be comprised of a mix of one-on-one interviews with FORTUNE editors, panel discussions, small-group roundtables, and working lunch labs.

Reddit Goes Open Source

When we say ‘open-source’ we mean specifically that the code behind reddit is available to the public for download, and we’re inviting the public to submit code to help improve the site…. In no particular order, here’s a quick list of the open source products that reddit is built and runs upon: Debian, lighttpd, HAProxy, PostgreSQL, Slony-I, various python libraries, Psychopg, pylons, Solr, Tomcat, Ganglia, Mercurial, Git, gettext (translation), daemontools, and memcached.